Many crypto enthusiasts share a passion for passive income streams and smarter ways to build capital. Web3 advertising holds incredible promise in this area – the way we acquire money is changing, and innovative platforms are springing up to offer us new ways of building our crypto wallet.
In this review, we cover one of these platforms – permission.io. Let’s take a deep dive into this novel Web3 advertising service.
What is Permission.io?
Permission.io was founded in 2004, long before the advent of cryptocurrencies. It’s designed as a Web3 advertising service specializing in permission marketing. This type of marketing involves letting consumers opt-in to advertising and earn rewards for sharing their data with marketers. On the other end, marketers pay the platform for access to rich, unproblematic data sets.
Today, the platform’s Permission Coin (ASK) rewards its users while affording them greater control of how their data is used.
Web3 advertising models differ from Web 2.0 ads, which are considered intrusive and exploitative. Data moguls like Facebook and Google own vast swathes of user data that they sell to marketers – the issue is that they obtained this data for free and with nebulous user consent.
Permission ads are targeted only at users who agree to them. Users are rewarded for their complicity and provided with ads generated by a rich dataset based on their behavior and that of like-minded users. In a sense, Web3 advertising turns consumer behavior into “work”, as users are given rewards for engaging with marketing materials.
The primary focus of Permission ads is on user consent. The platform claims that its goal is to put users in charge of their data and let it work for them.
Users are rewarded for offering access to their data by earning Permission Coins (ASK). This currency has a circulating supply of around 15bn and a total supply of 100bn as of March 2022.
How does Permission.io work?
Users can sign up either as advertisers or earners. For advertisers, the platform helps develop a marketing strategy and provides analytic reports based on user engagement and behavior.
For earners, creating an account is free and straightforward. ASK is earned by engaging with marketing materials and can be spent in the platform’s ASK store.
Using Permission.io – Step-by-Step Guide
Here’s how users create an account:
1. Go to the website’s homepage
2. Click “earn” at the top-right of the screen
3. Click “let’s go” on the next page to earn 100 ASK and sign up
4. A digital wallet to store your ASK is created automatically
5. Select your data-sharing options
6. Earn rewards and shop at the ASK store
Who is Permission.io For?
The platform is geared towards users who want an affordable, low-risk way of earning cryptocurrencies. There are no fees, which is always nice to hear, and ASK is earned simply by engaging with marketing materials.
The platform is still working on a solution to make ASK assets more liquid. This means that cryptocurrency trading isn’t possible on the platform right now.
Who is Behind Permission.io?
It’s the brainchild of Charles H. “Charlie” Silver, a serial entrepreneur and a veteran of the dot-com era. Silver built the platform to make Web3 advertising competitive with what he perceived as the unfair model of Web 2.0 advertising.
What Makes Permission.io Unique?
The platform has big ambitions. As it notes, consumers’ data is perhaps their most valuable asset. Attempting to give control of personal data back to consumers and monetize it through ASK is a monolithic task, and would be revolutionary if achieved.
It needs a much larger base of advertisers and ASK needs to become far more prolific before the results can be judged.
Overall, we think Permissio.io is an exciting platform with a lot to rave about. Time will tell if its ambitions can scale. In the meantime, users should know that it’s free to sign up on permission.io and start earning.
Is Permission.io legit?
Yes – it’s a well-established platform.
How do you earn coins on ASK?
Users earn coins by engaging with marketing content.
How do I verify Permission.io?
Check out the site’s support page to verify your account.
Where can I buy Permission Coin?
You can earn the ASK coin simply by using the platform.